WIN A SHARE OF £12,000!

Thousands of pounds up for grabs in our Cash for Schools competition.

Cash for Schools 2023

It’s back for 2023, our fantastic Cash for Schools competition, worth a cracking £12,000.



This amazing competition, with our headline sponsor Dudley Building Society and in association with KUKA, is open to all Infant, Junior and Primary schools with Reception to Year 6 pupils within the Express & Star circulation area. 

The race is on to see which schools will walk away with a cash prize

We’ve had a great response to our Cash for Schools campaign, with over 50 schools entering for a chance to win a share of the £12,000 pot of cash.  The prize will be shared between the five schools that collect the most tokens per pupil.


So, it’s ready, steady, go, for all participating schools as they race to be a winner of the cash!



You can play your part in crowning the winners through our reader vote, from Wednesday, March 1 2023, school tokens will appear every day in the Express & Star until Saturday, March 25 2023.



Simply choose the school you wish to vote for and cut out the school tokens from the Express & Star, please ensure a Token Returns Form is filled in with the details of the school you are voting for and send the school tokens in. The Token Returns Form will appear in the Express & Star every Saturday during the campaign.


The deadline to send schools tokens in to the Express & Star is Friday, March 31 2023.


All the primary, infant and junior schools taking part in this campaign are listed below.

Our participating schools

  • Albert Pritchard Infants and Wood Green
    Junior Federated Schools – Wednesbury
  • Barcroft Primary School – Willenhall
  • Belle Vue Primary School – Wordsley
  • Bramford Primary School – Woodsetton
  • Broadmeadow Special School – Whitmore Reans
  • Brockmoor Primary School – Brierley Hill
  • Brownhills West Primary School – Brownhills
  • Bushbury Lane Academy – Wolverhampton
  • Causeway Green Primary School – Oldbury
  • Cheslyn Hay Primary School – Cheslyn Hay
  • Christ Church C of E Primary School – Oldbury
  • Christ Church Infant School – Tettenhall Wood
  • Crestwood Park Primary School Kingswinford
  • Eaton Valley Primary School – West Bromwich
  • Fallings Park Primary School – Low Hill
  • Featherstone Academy – Featherstone
  • Ferndale Primary School – Great Barr
  • Goldthorn Park Primary School – Wolverhampton
  • Harvills Hawthorn Primary School – West Bromwich
  • Heath Hayes Academy – Cannock
  • Holy Trinity C of E Primary School – Walsall
  • Howley Grange Primary School – Halesowen
  • Huntingtree Primary School – Halesowen
  • Longford Primary Academy – Cannock
  • Loxdale Primary School – Bilston
  • Maidensbridge Primary School – Wall Heath
  • Moat Hall Primary Academy – Great Wyrley
  • Moorcroft Wood Primary School – Bilston
  • Moorhill Primary School – Cannock
  • Netherbrook Primary School – Netherton
  • Old Park School – Brierley Hill
  • Penn Hall School – Penn
  • Perryfields Primary School – Oldbury
  • Peters Hill Primary School – Amblecote
  • Poppyfield Primary Academy – Hednesford
  • Radleys Primary School – Walsall
  • Rivers Primary Academy – Blakenall
  • Rowley Hall Primary School – Rowley Regis
  • Rufford Primary School – Stourbridge
  • St. Mary’s Catholic Primary School – Wednesbury
  • St. Mary’s Catholic Primary School – Brierley Hill
  • St. Mary’s Catholic Primary School – Cannock
  • St. Michael’s C of E Primary School – Pelsall
  • St. Thomas of Canterbury Catholic Primary School – Walsall
  • Stafford Grammar School – Stafford
  • Stowlawn Primary School – Bilston
  • Tettenhall Wood School – Tettenhall
  • Uplands Manor Primary School – Smethwick
  • Woden Primary School – Wolverhampton
  • Woodfield Primary School – Wolverhampton
  • Woodside Primary School – Dudley

£12,000 prize pot breakdown

The best bit is that every school has an equal chance of winning. The prizes will be awarded based on the schools that have collected the most tokens per pupil from Reception to Year 6 – so smaller schools have the same chance as larger ones.


For example, a small school with 50 pupils that collects 400 tokens would win when compared to a bigger school with 400 pupils that collects 800 tokens.


Five schools with the most tokens collected per pupil will have the chance to walk away with a cash prize and win a share of the £12,000 prize pot.


The first placed school with the most tokens collected per pupil will scoop a whooping £5,000, followed by £3,000 for second, £2,000 for third and then two £1,000 awards, which will be presented to the fourth and fifth place schools.

What can the cash be spent on?

How could your school spend the cash?


So, what would the winning schools do with the extra cash?
The possibilities are endless – but it could be that your local school just needs money to buy the basics. According to a recent study, cash-strapped schools in the UK are struggling to provide basic supplies for their students.


The report found that many schools are having to cut back on
things like textbooks, art supplies, and even food. This is putting a lot of stress on both the students and the teachers, who are often forced to spend their own money on classroom supplies.


This situation is particularly troubling given that the UK is already ranked near the bottom of developed countries when it comes to
school funding.


Our Cash for Schools competition money could make a huge
difference to the teachers and pupils at your local school.

It’s entirely up to the individual winning schools what they
spend the money on, as long as it makes a difference to the pupils within the school.


An information pack will be sent to all participating schools. who enter this amazing competition, a tool kit and tips on how to encourage parents/guardians, pupils and teachers to get involved with this fantastic campaign.



Meet Our Headline Sponsor

Empowering our communities with Dudley Building Society

After sponsoring the Cash for Schools initiative last year, we are delighted to have the opportunity to sponsor such an impactful initiative again in 2023. Their mission to support schools in the local area aligns with our commitment to support young people, through financial education.


Our members are predominantly based in the Black Country and surrounding areas, and we are dedicated to powering life in our local communities beyond savings and mortgages. Since 1858, we have been dedicated to helping people within our community become homeowners, and over the years this commitment has grown in line with the needs of our communities.

We understand that having good financial literacy can build the confidence of young people, helping them to make important financial decisions later in life, regardless of their financial background. That is why, with the help of our savings mascot, Sebastian the Squirrel, we have made it our mission to make savings and learning about money fun and engaging for young people!


Our Marketing and Communications Manager, Amy Morgan, commented “After the success of last year’s Cash for Schools campaign, we are excited to be involved again this year. It’s great to see the community spirit involved in collecting the tokens, and we are delighted to be sponsoring an initiative that has such a positive impact on young people.”

Meet our associate sponsor

Paving the way to a rewarding career in engineering as an ‘Excellent Employer’

KUKA UK achieved a gold ‘Excellent Employer’ standard for its employee apprenticeships, as one of the first engineering & manufacturing companies in the UK to receive it. The engineering apprenticeships employer kitemark has been developed by NextGen Makers and Make UK to recognise companies who achieve a best practice benchmark, and endorse them as exemplary employers of apprentices.


David Rose, Head of Quality at KUKA UK says: “As a business, we recognise the importance of mitigating gaps in knowledge transfer streams, and bridging the skills deficit as our legacy workforce reach retirement age, by attracting new talent and new skills into engineering.” He continues: “KUKA UK has an established apprenticeship program, through which we are able to deliver industry leading placements to students, in partnership with several local academic institutions.”


As a manufacturer of industrial robots and systems with a diverse apprenticeship offering, KUKA boasts a host of manufacturing and engineering skills in robotics and friction welding, and we believe having a successful apprenticeship scheme is crucial to the future of our business.


We are immensely proud of the opportunities that we can make available to youngsters and are delighted to support the Cash for Schools initiative. As ambassadors of UK Manufacturing, we recognise the importance of STEM in education, and believe that educating our next generation of engineers is of paramount importance.

Express & Star

Rob Kelly, head of circulation at the Express & Star, said the cash prizes will be a fantastic boost for any school. “Being at the forefront of news, we know that a lot of schools are struggling to buy supplies and equipment,” he said. “The cash prizes will help to buy anything, from essential equipment to items that will enhance learning at the school. We would say to readers, that if you don’t think your school is taking part then ask them to get involved – they’ve got nothing to lose and potentially a lot to gain.”

Terms and Conditions

Entries open Wednesday, January 18, 2023 online at Applications must be received by 5pm Friday, February 10, 2023. The competition is open to all Infant, Junior and Primary schools with Reception to Year 6 pupils within the Express & Star circulation area. To sign up for the Cash for Schools competition an entry form MUST be completed and submitted by the individual school, with approval from the head teacher or a senior member of the leadership team. All schools will receive confirmation of participation in the competition from w/c February 13, 2023 via email, phone or letter. All participating schools will be showcased within the Express & Star on Wednesday, March 1, 2023 along with the first ‘Cash for Schools’ token. Daily tokens will appear in paper from Wednesday, March 1 until Saturday, March 25, 2023. Tokens must be received by 5.00pm on Friday, March 31, 2023 and must be accompanied with a ‘Token Notification Form’ clearly stating the school. The ‘Token Notification Form’ will be printed regularly in paper during the token collect stage of the competition. Prizes will be awarded based on the schools that have collected the most tokens per pupil from Reception to Year 6 – so smaller schools have the same chance as larger ones. The top five schools collecting the most tokens per pupil, will receive £5,000, £3,000, £2,000, £1,000, and £1,000 respectively. Winning schools will be announced w/c April 24, 2023.  Prizes will be paid via BACs to the winning schools. Cash prizes are non-transferable with no alternatives available. Participating schools will be featured within the Express & Star and sponsors publicity, including online and via social media throughout the duration of the competition. Participants must agree to take part in relevant publicity including photographic and video coverage. The full name of each school will be published in-paper and online. Photocopied or defaced tokens will not be counted. If posting, the correct postage must be used – entries with incorrect/insufficient postage will not be accepted. No responsibility will be accepted for any submissions which are lost, damaged, or delayed in the post. Editors decision is final, no correspondence will be entered into.  


An information pack will be sent to all participating schools.